Acai Roots Media Center

San Diego (January 11, 2010). Açai Roots™ presence in the Winter 2009 BevNet Live edition (hosted in Santa Monica, California on December 2009) confirmed the company’s first açaí shot, nex4 Açai Energy Shot, to be a success.

The event in Santa Monica included the attendance of the industry’s top brands, as well as hot new companies joining the beverage segment.

Açai Roots nex4 Açaí Energy Shot was a hit among the attendees due to its delicious taste and one-of-a-kind characteristic.

“We received a lot of positive feedback at BevNet Live. We knew from the start that a healthy and natural energy shot, which besides having a delicious taste, does not give the consumer a head-rush and sudden crash, would stand-out”, said Marketing Manager, Rodrigo Correa.

Açai Roots’ nex4 Açaí Energy Shot is ideal for health-conscious consumers; the energy shot provides a healthy & sustained energy boost, without causing a head-rush and a sudden crash - typical in most energy products in the market. Nex4 is packed with antioxidants and vitamins derived of pure ingredients - including açaí, acerola, guarana and green tea, making it not only extremely enjoyable but also very healthy.

Next4 ready-to-drink formula is shelf-stable and is packaged in individual 2 oz shot size bottles (sold per unit at retailers or in a 12-pack through the company’s website). The formula is also available in a 32 ounce bottle.

Grown atop Amazon River palm trees, the açaí berry is considered nature’s number one super-food based on its immense amount of antioxidants, healthy essential omegas, fibers, protein, calcium, vitamins A, E, and B6.

With the addition of another success in its unique açaí product-line, Açai Roots now aims for a very strong 2010, when the company is expected to continue its explosive growth.

More information about Açai Roots’ full product line can be found at www.acairoots.com.

SAN DIEGO, December 23, 2009 – Açai Roots™, a leading supplier of 100% natural Brazilian açaí products, helped organize this passed Saturday (Dec 19th, 2009) a donation event in Tijuana, Mexico.

With the help of several volunteers and contributors, Açai Roots donated toys and sponsored an on-site cookout to over 40 families from an underprivileged community in Tijuana.

“We estimate that over 250 people showed-up for the event, possibly even more. We are very happy with the success of the program and each year we come here trying to do a little better than the year before”, said Marco Rega, Açai Roots Co-founder and Director of Sales.

One of the highlights of the event was marked by Santa Claus’ appearance.

After all participants had finished their meal, the Açai Roots van drove slowly into the crowed and created anticipation among the attendees. Excited kids started to gather, and Santa Claus finally revealed himself - jumping out from the backdoors of the van, and embracing dozens of children at the same time

Santa gave gifts to the children and families present at the event, took photos, received hugs and brought smiles to everyone’s face.

“This is certainly one of the most, if not the most, satisfying day of the year for us; hopefully we can inspire others to do the same – the gratification is priceless, said Marco Rega.

Açai Roots is well-known for its social-responsible approach and it is proud to help make a difference in several communities. Whenever possible, the company participates in social-responsible actions.

More information about Açai Roots and its full product line can be found at www.acairoots.com.

San Diego, CA, December 07, 2009 - Açai Roots™, a top supplier of natural Brazilian açaí products, has recently launched 'Pure Açaí Frozen Pouches,' a new edition to their delicious açaí line.

The unique catch about the Pure Açaí Pouches is that the entire product development was based on several months of research done by Açai Roots with its customers. During the first months of 2009, Açai Roots decided to engage in intensive research regarding "what would our customers like to see next?"

The results? Pure Açaí Frozen Pouches. The name speaks for itself; the company developed a sugar-free product, extremely tasty, convenient to use, easy to store and great for both final consumers and businesses.

“The moment was correct to build on the success of previous products and introduce the Pure Açaí Frozen Pouches. We developed this product based on feedback from our customers; it is convenient, easy to make/store, extremely healthy with 0 sugar, and has the unique scrumptious taste only Açai Roots products have,” said Igor de Freitas, CEO and co-founder at Açai Roots, Inc.

The Pure Açaí Frozen Pouches is a lean, healthy and tasty açaí product packed with antioxidants, vitamins, nutrients, omegas and more; it is perfect for a health-conscious consumer who wants to enjoy the pleasant & refreshing taste of açaí and obtain all benefits derived from this powerful berry, through a sugar-free product.

The Açaí Pouches are perfect for making açaí bowls, smoothies, shakes, juices, yogurt, etc. Furthermore, because of the packaging (4-pack bags) where serving are pre-determined, it is easy for consumers and businesses to keep track of how much açaí they are actually using in each bowl, shake or smoothie they make.

Grown and harvested in the Brazilian Amazon region, the açaí berry is considered to be nature’s number one super-food due to the enormous concentration of antioxidants, healthy essential omegas, fibers, protein, calcium, vitamins, and the positive outcome (benefits) that come along with its consumption. The famous açaí bowl has been a healthy Brazilian tradition for decades and the actual consumption of açaí in the Para region of Brazil goes back to as far as the pre-colonial age.

Açai Roots Pure Açaí Frozen Pouches are available in the finest smoothie, coffee shops, and grocers, including but not limited to, Whole Foods, Erewhon, Jimbo's, Publix, Muscle Max. Products are also available at www.acairoots.com and can be shipped across the United States.

SAN DIEGO, November 12, 2009 – Açai Roots™, a leading supplier of 100% natural Brazilian açaí (ah-SIGH-ee) products, announces the launch of its unique nex4™ Açaí Energy Shots.

Açai Roots’ nex4 Açaí Energy Shot is ideal for health-conscious consumers; the energy shot provides a healthy & sustained energy boost, without causing a head-rush & a sudden crash - typical in most energy products in the market. In addition, the formula is packed with antioxidants and vitamins derived of pure ingredients - including açaí, acerola, guarana and green tea, which provide the consumers many benefits upon consumption.

Expanding on their full line of pure açaí products, Açai Roots is excited to launch this new product in the United States as the first of its kind. The nex4 energy shot tastes delicious while combining the most antioxidant-enriched superfoods in the world to create a powerful natural energy boost. The formula is perfect as an energy shot or for mixing with any liquid to make juices, shakes, smoothies or even healthy cocktails. Nex4 ready to drink formula is shelf-stable and is packaged in a 2 ounce shot size (packaged in a 12-pack), and also in a 32 oz bottle.

“The idea behind the shot was to develop an innovative açaí product to our consumers. Something completely new, with which they would be extremely pleased,” said Igor de Freitas, CEO and co-founder at Açai Roots, Inc.

Grown atop Amazon River palm trees, the açaí berry is considered nature’s number one superfood based on its immense amount of antioxidants, healthy essential omegas, fibers, protein, calcium, vitamins A, E, and B6.

Açai Roots nex4 shots are available in the several locations as well as in the company’s website at (www.acairoots.com) and can be shipped to consumers, retailers or wholesalers throughout the continental United States.

More information about Açai Roots and its full product line can be found at www.acairoots.com.

SAN DIEGO (November 18, 2008) – Açai Roots, a leading supplier of 100% natural açaí (ah-SIGH-ee) pulp products, launches their latest açaí innovations, PROX and AX3 delicious juice smoothies. The company’s shelf stable smoothie line is the first in the world to combine the healthy benefits of the acai berry with natural plant sterols. Natural plant sterols are clinically proven to promote healthy cholesterol management (when already within normal range). Grown atop Amazon River palm trees, the açaí berry is considered nature’s No. 1 Superfood based on its great amount of antioxidants, healthy essential omegas, fibers and protein.

The PROX smoothie is a protein-rich, delicious and healthy tropical blend of açaí, pineapple, coconut and whey protein. AX3 is a tasty juice smoothie with the powerful triple antioxidant combination of açaí, pomegranate and blueberry. This new berry juice smoothie provides a nice energy and antioxidant boost, without the typical crash from energy drinks.

An Açai Roots PROX smoothie delivers about 4000 ORAC (Oxygen Radical Absorbance Capacity) units per 10 fl. oz. (300 ml). The AX3 provides about 4000 ORAC units per 10 fl. oz. (300 ml). With the addition of natural plant sterols, the drink supplements may help a person whose cholesterol is already in normal range. The sterols block the absorption of cholesterol from foods and the cholesterol produced by your body.

“Our ready-to-drink, delicious smoothies provide a natural sustained energy boost,” states Igor Pereira Açai Roots CEO. “With 7 grams of whey protein, PROX is an ideal meal replacement for the health conscious. Our AX3 is a triple powerhouse of antioxidants. Since no refrigeration is necessary, transporting, distribution and storage are perfectly streamlined.”

Açai Roots’ convenient juice smoothies are available at select Whole Foods, Henry’s Marketplace, Mother’s Market and many other health food and convenience stores nationwide as well as at http://www.acairoots.com.

SAN DIEGO (August 5, 2008) – Açai Roots™, a leading supplier of 100% natural açaí (ah-SIGH-ee) pulp products, achieved 595% growth for 2006-2007. Based on 2008 Q1 and Q2 revenues, this “Not just a berry, a lifestyle” company is on a fast track to post a three year 2677% increase. After moving to San Diego, three Brazilian friends missed the authentic taste, texture and style of their Rio-style açaí, as well as the camaraderie of Brazilian healthy living. In 2005 they teamed up their “roots” to bring ready-to-eat authentic açaí sorbet to the United States. Açai Roots’ founders, Igor Pereira, Marco Rega and Rafael Magalhaes, were born and raised in Rio de Janeiro. They are on track to continue their business’ exponential growth trend based on their native agricultural knowledge and local Amazon connections.

There is a lot of buzz about açaí in the health food marketplace. On Oprah’s web site, author, Dr. Nicholas Perricone describes açaí, as the Superfood No. 1, calling it nature’s energy fruit. In the Amazon they call it “Viagra de Amazonia” due to the concentration of antioxidants, amino acids, essential omegas, fibers and protein ascribed to it. Harvested from the Amazon jungle’s açaí palm, this power berry is about 97-98% seed and only 2-3% pulp extracted from the skin. Açaí pulp has been enjoyed for decades by the people of Brazil—eaten in bowls, drank in smoothies, found on every street corner. It’s just been within the last 7 years that açaí has been introduced in the United States.

“We’re not only getting our authentic Rio-style açaí products into the marketplace, but we are also helping to protect the Amazon rainforest. The demand for açaí berries has created a sustainable agricultural industry and provides fair trade income to local workers,” said Açai Roots’ CEO, Igor Pereira. “The açaí palm trees used to be cut down for the heart of palm, and now they have a new life and purpose. Our families live and work in Brazil, and through Açai Roots, we too can give back to our native country. What started as a way the three of us could bring a taste of our energetic, healthy lifestyle to the US has turned into a business that is changing lives.”

June 17, 2007 (San Diego, CA) Açai Roots, a leading provider of açaí products, announces the launch of its new line of açaí Supplements - which utilizes the most potent source of açaí freeze dried to deliver highest value to consumers - says the Director of Development Marco Rega. Our line of açaí pulp is already a great success in the US, and we wanted to provide a convenient way for Americans to benefit from the açaí berry - adds the company official.